It’s good business.
The very best reason you need a new website is because it’s good business. You have one shot at making a good first impression, and the competition is fierce. Frankly, if you have a business, you should have a website. Period. No question, and without a doubt. If you wish to be taken seriously, you must have a professional website. It doesn’t matter if you’re a one-man show or a corporate giant, if you don’t have a website, you’re losing business to the companies that do. Look to save money elsewhere; a website is THE most important aspect of your online presence.
Your web site isn’t “cool.”
- The best marketing strategies these days integrate social media profiles with their websites, like Twitter, LinkedIn, Facebook, YouTube, etc. Older websites weren’t built for that integration, and usually end up featuring clunky, old fashioned buttons to make up the difference.
- Today’s technology is more than “cool,” it’s efficient. A slider takes up the same amount of space as one picture on a page, but maximizes product exposure as image after image slides by, constantly engaging the eye of the reader.
You tried the DIY approach.
A professional website is a necessary business investment if you wish to project a professional image to the world. A homemade website is always easy to spot – not only by humans, but also by search engines. Your site speaks volumes about your business. It can say, “We take our business so seriously we created this awesome site because we are here to stay,” or it can whimper, “We need to save money and cut corners.” Spend the money and do it right. It should pay for itself.
“Crafting a thoughtful, empathetic user experience can ensure that your site is perceived positively by those who visit, encouraging sharing, bookmarking, visits and links – and it is these signals that trickle down to the search engines and contribute to high rankings.”
Your website is outdated.
If you don’t like to visit your website, neither does anyone else. Build your site with search engines in mind. They constantly strive to improve their performance by delivering the best possible results. “Best possible results” is interpreted by computers to mean pages and sites that satisfy their searches. Highly ranked sites have these traits in common:
1. Easy to use, navigate and understand.
2. Direct, actionable information relevant to the query.
3. Professionally designed and accessible to modern browsers.
4. High quality, legitimate, credible content.
Creativity, high quality writing, use of examples, images and multimedia all help in crafting content that perfectly fits with a searcher’s goals – which affects search engine rankings.
Along with outdated websites comes old code. Research how your website looks on different browsers. How does it look on Google Chrome, Firefox, Safari or Explorer? If borders show up when they’re not supposed to or the spacing doesn’t look quite right, chances are you have old code. If your website hasn’t been updated in years, it’s time for a whole new website.
You’re starting a new business.
Congratulations! The very first thing you need is a website. If you have no clue where to start, I’m glad to help you with your online presence. I will be with you every step of the way, taking advantage of free Google elements, YouTube, Facebook, Twitter account setups, hosting, domain names, theme choices, etc. You will be tempted to save money on this step. Don’t.
Every social network you belong to (YouTube, Facebook, Twitter, LinkedIn, etc.) should be directing people to your website – and your website must be optimized at every level to make social sharing very easy. This increases traffic which increases search engine optimization. Among other things, the major search engines typically interpret importance as popularity. All of these elements working together add to the overall online presence of your business. Learn how important it is to put your website address (url) and social networking sharing icons on every business element you have: business letterhead, cards, email signatures, stationery, etc.
You want to blog.
Blogs naturally attract search engine traffic. That’s a good thing for your website. There are tips to targeting your blog content to an audience that is likely to share. Beautiful videos and excellent photography, along with great writing style, are more likely to be shared than mediocre qualities of the same. If you have to choose between a blog and an e-newsletter, choose the blog because it is easier to share socially and is more open to web crawlers.