Starting April 21, 2015, Google will be expanding their use of “mobile-friendliness” as a ranking signal. This, they say, “will have a significant impact on our search results.”

Mobile activity on social media has grown by 55% over the past year. More than half of digital traffic online now comes from mobile devices and through mobile apps.

Pick up your smartphone and go to your website. Ask yourself these questions:

• Does it load in less than three seconds?
• Does it draw your eye to your key selling points or message?
• Is the content easy to read?
• Is it easy to navigate?
• Is it easy to recognize and activate the call to action?
• Does it provide a good user experience?
• Is it a website you would spend time if it was not your own?

Research shows that 57 percent of mobile users will abandon your website if it takes more than 3 seconds to load and 30 percent will abandon a purchase transaction if the shopping cart isn’t optimized for mobile devices.

A page is eligible for the “mobile-friendly” label if it meets the following criteria as detected by Googlebot:
  • Avoids software that is not common on mobile devices, like Flash
  • Uses text that is readable without zooming
  • Sizes content to the screen so users don’t have to scroll horizontally or zoom
  • Places links far enough apart so that the correct one can be easily tapped

Test your website here

If your site is not yet mobile friendly … it’s time for an update.