Excellent photography is a non-negotiable “must”. Pictures bring color and attract interest. Not only must there be pictures, there must be great pictures – and they must be strategically placed and artfully displayed with text and other elements.Pictures evoke emotion and can help to create the “mood” of the site. If you’re not good at taking pictures, hire a photographer for this job and consider it an essential business investment.
Videos are all the rage nowadays, and have become the standard on websites everywhere. […]